March
2005
Don't miss this month's timely story ideas, direct dial phone
numbers, and E-mail addresses of these accessible experts!
401(k) INDUSTRY
- Underutilized
Retirement Calculators Could Create Future
Liability for Plan Sponsors.
INVESTMENTS
AND WEALTH MANAGEMENT
- Investors
Have a Hard Time Finding an Educated, Coordinated Team
to Manage the Real Estate Exchange Process for Them.
- If
You Think Your Estate Planning is Complete, You
Might Need to Think Again.
PERSONAL
FINANCE/RETIREMENT
- You
Promised Yourself that You Would Not Leave a Financial
Mess for Your Children Like the One You Inherited from
Your Parents. So…..What
Have You Done About It!• Roth
IRA Opens to High Net Worth Individuals!
- Evaluating
Sole Proprietor and Small Business Owner’s Insurance
and Asset Protection is a Financial Planner’s
Obligation.
- Consumers
Must Fill the Gap in Their Basic Education About Mortgages,
Home Ownership and Real Estate Investments. Announcing
www.WealthEquity.com.
PRACTICE
MANAGEMENT
- A
Client’s Opportunity for a Meaningful Life and
Generational Influence is Driven by an Advisor’s
Ability to Educate about Risk.
- Community
Bank Broker's Long-Term Client Service Models Will
Win Out Over Brand Name National Banks and Wirehouses
in Competition for Investor Assets.
- Inadvertent
Gifting Between Unmarried Partners Creates Complexities.
- MEDIA
ALERT: PridePlanners Conf., April 28-30, Palm Springs,
CA.
E-COMMERCE
- Pricing
Web Sites - How Much is that Doggie in the Window?
401(k)
INDUSTRY
Underutilized
Retirement Calculators Could Create Future
Liability for Plan Sponsors.
Very
few 401(k) plan participants know whether they are
on target to retire or not. Most 401(k) plan providers offer
online calculators to help participants figure out their
account status, and they could do that very well if they
were not virtually unused by the majority of plan participants.
These powerful tools have the ability to provide the participant
with a full understanding of their situation because their
projections are based solely on assets saved in the plan,
and do not include rollovers, real estate, taxable savings,
inheritances, and any other assets available for retirement. But,
industry statistics suggest that less than 10% of participants
avail themselves of these tools.
The
way that the 401k industry suggests that plan sponsors
measure the success of their retirement plans normally may be missing
a key component of what the participant would consider
the real success of a 401k plan - what percentage of their
employees are on track to retire or not. What is
normally measured is a pie chart of how the company plan is
split between different investment options, then within the
pie, the employees' deferral percentages, and the average account
balance by age. All of which give no indication to the percentage
of participants who are on track for their retirement goals.
Plan
sponsor who have the ability to measure the percentage
of employees on track for retirement may be able to reduce their
fiduciary liability. Likewise, a plan sponsor can set reasonable
expectations with employees who they know are not on track
before they leave the company, protecting the company against
future claims of inappropriate investment choices,
Most
financial advisors will tell you that their most successful
clients are those who start planning early and consult
regularly with a financial professional about their progress. Until
the 401(k) participant's full financial picture is drawn, there
is no way for the participant to understand their likely financial
success during retirement. In a best case scenario, with the
help of an independent advisor, participants may be more willing
to share the necessary outside asset information that can put
their 401 (k) savings success into perspective and help the
participants determine their ability to retire comfortably
or not.
Greater
effort needs to be made to encourage the use of existing
tools, or new tools and strategies need to be developed
to entice participants to better understand their likelihood
of a comfortable retirement.
Tim
McCabe is VP of marketing for 401k Toolbox, a service of
PMFM, Inc.
401k Toolbox provides discretionaery active allocation
management of 401k accounts, and is available with no
minimum plan size, participant account size or minimum
service period, and participants have the option of meeting
a representative in person or can speak to a PMFM representative
through a toll free number. Tim can be reached at
800-222-7636.
INVESTMENTS
AND WEALTH MANAGEMENT
Investors
Have a Hard Time Finding an Educated, Coordinated Team to
Manage the Real Estate Exchange Process for Them.
It
takes educated and smart investors who can filter information
for themselves to find a coordinated team qualified to
advise them on exchanging existing real estate and
saving capital gains taxes using alternative strategies
that allow reinvestment in options other than real
estate. Isolated
professionals working in their particular practice silos
neither trust or know other professionals integral to the process
of setting up a 1031 exchange, which is just one option available
to the investor.
It
is this product-specific reluctance that eliminates a
1031 from inclusion in multiple discussions with an attorney, CPA,
financial advisor, or real estate professional. Add to
that the inherent mistrust of one financial professional
for another, and the fear that the professional invited
to assist with the 1031 will ultimately try to steal
the client.
The
1031 exchange design and implementation does take an
integrated team and a "Qualified Intermediary" designated
by the Federal government. However, many investors
will find their "silo" professionals quite
disinterested and negative about this option, a stand
that is greatly to their financial detriment. The
1031 Exchange can save investors significant capital
gains taxes when a property must be sold.
Investors
will also find that their advisors do not understand
that they may use the exchange dollars from a real estate
sale to invest in residential, single family property
in resort or retirement locations of the investor's choice,
private annuities, or charitable remainder trusts, in
addition to investment real estate.
Look
for an advisory firm that positions itself as a family
business office, where the expertise needed for all investment
transactions are located under one roof, and where all
of the professionals function as a team, working together
to achieve the best after-tax outcome for their client.
Pearson
Financial Services,
Dennis, MA, is the author of "The Million
Dollar Gift: Dynasty Trusts. Why Leave Your
Assets Any Other Way", written
for his clients, their families, and his own family. He
offers a fully integrated wealth management process,
incorporating investment, retirement, financial and
estate planning specialists under one roof, serving
clients as their family's office, designing and implementing
strategies to protect and distribute their wealth
and highly appreciated property. Seth
Pearson, CFP 800-385-7925
If
You Think Your Estate Planning is Complete, You
Might Need to Think Again.
Many
people are reluctant to review their financial and estate
planning, believing that once done, it does not need
to be revisited. Unfortunately, old wills and trusts
often do not stand up to scrutiny when matched against
current situations and financial objectives. Even
more startling, a PNC Advisor's
study showed that 37% of Americans worth at least $10
million, don't have a valid will. Any number
of errors or omissions become apparent when a trained
financial professional performs a forensic review,
or "gap" analysis. Here
are a few of the common problems that surface:
- Inappropriate
titling of assets that serves to create a larger taxable
estate, such as an insurance policy purchased for the
purpose of survivor income, college expense or even
for the purpose of providing liquidity for an estate to pay
estate taxes, but titled in onesestate
and actually increasing or causing the taxes itself.
- Named executors and custodians who have died or with whom
you no longer have
a close relationship.
- Attempts
to disinherit a child by not including them in the
will, when to achieve this purpose, the language in
the will must state that the child, by name, is to
receive zero.
- Providing
Mom with mandatory income from a bypass trust serving
to push more dollars into her taxable estate and in
addition making that income accessible to creditors.
Instead, by making the income provision discretionary
you can accomplish both efficient tax planning coupled
with asset protection.
- The
use of a will format when revocable trusts make more
sense because they do not create the costs and delays
of the probate process, particularly in sunshine retirement
states where the system is already clogged.
- Real
estate owned in a state other than the state of domicile
that willrequire
going through the additional process of ancillary probate
for eachstate.
- No
asset protection strategies, particularly by doctors,
lawyers, and investment professionals as well as others
in businesses with high potential liabilities, multiple
marriages, and multiple sets of children. These professionals primarily
view their estates as all about taxes when asset protection
from predators is paramount in this litigious society..
Estate
planning is not a static thing, it's an ongoing process.
Things are always changing. Periodic review of your
financial/ estate planning is essential when there
are tax law changes, health changes or simply, when
you change your mind," says
Gary Hager, President of Integrated Wealth Management,
Edison, N.J. “And
remember, ongoing estate review and planning is not
designed to make your children or grandchildren rich," "but
to prevent others from making them poor."
Gary
K. Hager,
CFP, Founder and President, Integrated Wealth Management,
Edison, New Jersey, a full service wealth advisory
firm, serves as the primary financial resource
for affluent families and closely-held business
owners, providing state of the art planning solutions
which effectively integrate the disciplines of
Wealth Accumulation and Wealth Preservation. Contact: ghager@iwmco.com, 732-510-1611.
PERSONAL
FINANCE/RETIREMENT
You
Promised Yourself that You Would Not Leave a Financial
Mess for Your Children Like the One You Inherited
from Your Parents. So…..What
Have You Done About It?
Think
back. Remember the overwhelming emotion, chaos
and frustration when you were met with an urgent need
to locate important documents necessary at the time
of the death of a parent, and vital to settle their
estate. You
swore you would not leave a mess for your heirs. But
you have been distracted. No one gave you a system
to use. Everyday life simply takes
over and the mess continues in your own important document
life.
If
you are married or have been married, the most important
thing you need is the original marriage certificate
or a replacement issued by the municipality in which
the couple was married. If
you or your parents don't have one, the time to get
it is now. It
is the key to accessing spousal defined benefit plan
retirement assets and spousal social security, as well
as transferring title to cars, RVs, or motorcycles
now in the deceased's name.
What
you experienced with your parents will be nothing compared
to what your children will need from you to settle
your affairs. Today,
Boomers have more complex financial estates than their
parents. You
have multiple IRAs, mutual funds at many different
fund companies, trusts your parents may not have had,
multiple pieces of real estate, and probably a collection
unappraised antiques.
Despite
good intentions, the system has not existed that provides
the structure to allow you to do what you promised
to do. Here
is a starting game plan to create a structure that
step-by-step helps you put your documents in order. Categorize
your documents into major categories:
- Personal
Life Transition Documents: Marriage Certificate,
Social Security Certificates
- Insurance
Policies: whole life, term, variable annuities, annuities, including
long term health care insurance.• Legal
Documents: wills, trusts, powers of attorney
- Health
Care Documents: health care proxy, HMO and MediGap
insurance account numbers
- Funeral
and Burial Details: organ donation card, cemetery
plot deed, pre-paid accounts with funeral homes, contact
list of who to call when a parent dies.
- Ethical
Will that transmits your values and reasons for your
final decisions.
- Accounts
and beneficiary designations, for taxable and tax
deferred investment and savings accounts.
- Real
Estate: Deeds, surveys, homestead declaration.
- Antiques: appraisals
and provenance to make gifting more meaningful and
selling easier.
It
is the documents we don't think about very often
whose absence will cause, for your children, the same kind
of chaos and emotional trauma that you promised you
would not do to your own children. The
time to get organized is now. You promised.
Mark
Kaizerman, CPA, CFP, is the author of “Beneficiary
Directory: Your Personal System to Organize Your
Important Documents
and Guide Your Beneficiaries, a step-by-step
to putting the most significant documents in
your life in order. www.beneficiarydirectory.com,
Kaizerman can be reached at 508-647-0830
x 13, or
for a copy of the book, contact the author at mark@beneficiarydirectory.com
Roth
IRA Opens to High Net Worth Individuals!
Before you bypass
this section of the newsletter, thinking that the Roth
route to retirement is of zero benefit to you,
given your six-figure salary, think again. Roth
vehicles can add heft to your retirement savings
program.
- In 2006, all 401(k) plan participants can elect
to make their maximum 401(k) contribution ($20,000 for
those who are 50+) to a Roth 401(k). Let
me repeat, this is open to all plan
members. There is no income test. As a result, the
Roth route will open for a large number of baby boomers.
- Converting
during periods of income losses, even six-figure earners can
take advantage of the Roth, as in the case of a business
owner experiencing a temporary income set back, or low income when an employee
becomes temporarily dislocated from the workforce.
Converting
your existing Traditional IRA to Roth status delivers two key
benefits:
1) Roth distributions are tax-free
for owners and for
beneficiaries (versus taxable on both levels for Traditional
IRA’s);
and
2) Roth distributions are not required
until the owner's death (versus age 70.5 with a Traditional IRA).
The upshot: A Roth IRA lengths the period of tax-deferred
growth for your investment dollars and gives heirs the opportunity
to benefit through tax-free distributions of the accumulated capital. Your
kids will love you for that!
Roth vehicles do require contributions to be
made on an after-tax basis creating some short-term pain. Balancing
this "ouch" against
the benefit of extended tax-deferred growth, until your death if
you so elect, provides the long-lasting sweetness of tax-free
distributions to you and your heirs.
Paula Chauncey,
CFA, Managing Partner, être llc, 617-716-0257 works
with individuals, and their closely held businesses,
to develop and execute wealth-building strategies. pchauncey@etrellc.com .
Evaluating
Sole Proprietor and Small Business Owner’s Insurance
and Asset Protection is a Financial Planner’s
Obligation.
A
financial planner has the obligation to review
and inspect a client'sinsurance
coverage. Clients may feel wary when discussing
insurance becausethey
don't want to be sold unnecessary coverage. Individuals,
particularlysole
proprietors and small business owners carry more risk
than they may realize - and that risk can be managed
with the right kinds of insurance coverage.
- An
umbrella policy protects the consultant from
a possible claim when a client has an accident
during a meeting at your home office.
- Business
insurance on computers you travel with is an
essential protection in face of theft or damage.
- Key-man
Insurance for employees critical to the survival
of the business
A
financial planner should also review all areas
of insurance with you, including life, health, disability,
long-term care, builders' risk insurance, renters
insurance and umbrella coverage.
Another
vital area worthy of discussion is disaster
recovery both from a personal perspective (extended illness
or bulding fire) and a community perspective
(earthquake or hurricane).
Other
issues that might need review depending on
the client include succession planning professional
liability, product liability, environmental
issues, creditors and uninsured and under-insured
losses.
Donald
L. McCoy, J.D., CMFC --
Planners Financial Services, Inc., 952-835-9000. Minneapolis,
Minnesota. Registered investment adviser and subsidiary
company Montgomery Investment Management, specialize
in the management of no-load mutual fund portfolios
for individuals and retirement plans designed to
protect capital by reducing risk.
pfshim@usinternet.com.
Consumers
Must Fill the Gap in Their Basic Education About
Mortgages, Home Ownership and Real Estate Investments.
Announcing
www.WealthEquity.com.
Consumers
can acquire needed information on real
estate mortgages, home ownership and
real estate investments to protect their
financial futures with a new 10-module
online course available at http://www.wealthequity.com,
developed by Gibran Nicholas, Nicholas & Company
Mortgage Planning Solutions, Ann Arbor,
MI. 888-608-9800.
Media
may request a free copy of the WealthEquty
DVDs by e-mailing josephinen@wealthequity.com.
Most
consumers graduate from high school and
college with no education about mortgages,
home ownership or real estate investment. This
remarkable fact is contrasted with the
reality that for most consumers, their
mortgage is likely to be their largest
investment. Home
ownership is an important way consumer's develop
net worth
For
many, the appreciation in real estate investments
may generate the income depended upon in
retirement to pay for property taxes, property
maintenance, and long term care costs. Consumers
and investors can no longer ignore the
failure of the American educational system
to provide the basic information needed
by every American family. It is much
too important a factor in creating long-term
financial security.
Consumers
must learn how to build wealth through
equity, how to qualify for mortgage financing
and how to discern between good and not
favorable financing opportunities for their
mortgages. Page
SevenConsumers
can save thousands of dollars by understanding
negotiating points, fees and closing costs
on mortgages. How
real estate is taxed and what is tax deductible
is equally important to learn. Home
equity lines of credit can be a boon or
a bust for consumers depending on their
understanding of leverage. Most
consumers assume that a fixed-rate mortgage
is their best choice when it may not be
true at all. Building
life equity with home equity impacts your
ability to build your dream home, your
ability to survive divorce and your ability
to generate tax-free income during your
retirement through reverse mortgages and
other real estate-based alternatives.
Real
estate investment portfolios and successful
commercial real estate investment strategies
are an important investment sector that
many consumers overlook. Investors
will need $25,000 to $100,000 to diversify
their portfolios into investment real estate. Real
estate investments, whether for a primary
residence, second home, or real estate
investment portfolio require that consumers
become educated. Do not
let your lack of education hold you back
in your efforts to build your family's
wealth through real estate equity.
Gibran
Nicholas is the President and founder
of Nicholas & Co.
Mortgage Planning Solutions, a private
mortgage brokerage and mortgage planning
firm based in Ann Arbor, MI. Nicholas & Co.
specializes in helping affluent families
manage the equity in their home, vacation
homes and investment properties to enhance
wealth. Gibran serves
on the board of directors of the
Financial Planning Association (FPA) of
Michigan, and he has created the ARM Planner
education program to help loan originators
across the country integrate financial
planning concepts into the mortgage process. Gibran
has also created Wealth Equity, a
5 1/2 hour DVD course designed to help
consumers transform real estate equity
into wealth through various real estate
investment strategies and mortgage planning
techniques. Gibran has been
featured in various national publications
including the Wall Street Journal,
Investor’s Business
Daily, Investment News, Financial
Advisor Magazine, National Underwriter
Magazine, Builder Magazine, Mortgage
Originator and Broker Magazine.
PRACTICE
MANAGEMENT
A
Client’s Opportunity for a Meaningful
Life and Generational Influence is Driven
by an Advisor’s
Ability to Educate about Risk.
Meeting
clients for the first time, it is not uncommon
for advisors to discover that client’s
reaction to the risk tolerance questionnaire
becomes far more conservative than they
are currently invested. In
many cases, they stuck it out with volatile
investments and sat on the sidelines
because they did not know what else to
do. Or
they sold into a declining market and have
sat on the sidelines missing the recent
good stock market years. Their takeaway
is that risk hurts emotionally and financially. Period. This
flies in the face of what advisors know – that
some risk is necessary to achieve portfolio
growth. Yet, the first question many prospective
clients ask is how you, their financial advisor,
intend to help them reach their financial
goals. They have had little education on
how to quantify risk and return. Without
some risk, investing for a meaningful life
that allows families to
achieve influence on future generations will
not happen. Ultra
conservative prospects are not likely to
meet their goals unless their attitudes toward
equity investments and risk can be changed.
There is certainly no single answer. The
portfolio suggestions can and should range
from the very conservative to the less conservative,
depending on the risk tolerance of the client.
Page Eight The
suggestion that retirees should be in a 100%
growth portfolio until death died in the
tech wreck of 2000 – 2003,
when safety became more important than growth. However,
for the last four years, growth portfolios
have suffered significantly as value investments
have gained. Secure
investments with little or no risk such as
money market funds and certificates of deposits
have not even kept up with inflation, nor
can they provide an income stream. It
is the advisor’s job, now, to educate
these prospective clients and discuss portfolio
strategies that help clients meet their financial
goals. A stable income stream
is necessary for every family to achieve
their goals and support their legacy ambitions. The
Grunden Ten-Year Risk Return Filter sm* is
an educational tool developed with data from
Dimensional Fund Advisors’ statistical
returns program (see chart). It allows clients
to see a graphic representation of what loss
looks like. The
comparisons offer clients an opportunity
to visually and viscerally experience what
the loss might look and feel like. In
order to sort the strategies that will work
for the client, the Risk/Return Filter shows
the likelihood of positive annual returns
on a 100% equity structured portfolio, and
a 60% equity/40% bond structured portfolio,
when compared to the S&P
500 returns. Discussing
the different graphs (representing results
that occur 68%, 95%, or 99% of the time)
with clients will allow the advisor to gauge
their risk tolerance for the probabilities
of return. Through
this process, they may discover that they
feel comfortable accurately estimating rates
of returns 9 out of ten times which equates
to 95% of the time as it relates to the graph.
The
question for the advisor to ask the client
becomes, “How
much total portfolio loss could you bear
in any one year unconditionally?” If
the advisor explains the differences between
the expected performances shown on the graph
and elicits questions from the clients, the
advisor has determined the maximum amount
of loss acceptable to the client, Page Nineas
well as the total maximum amount of loss
that the client can bear -- two very important
variables. If our hypothetical
client responds to the second question by
saying the maximum loss they can bear is
6% loss in any given year, then automatically
the advisor will look to the investments
that fit their risk tolerance. In
this scenario that equates to recommending
an investment portfolio that will return
above 6% for 95% of the time. Using
the two portfolio choices above you can rule
out the Structured 100 portfolio and recommend
the Structured 60 portfolio. The
rates of returns for the Structured 60 portfolio
have been between -5.86% and 27.11% in any
given year 95% of the time over the last
ten years. This
tool and the dialogue that it makes possible
with clients opens eyes and minds to the
possibility of risk in the context of what
can be accepted, rather than avoiding risk
altogether and never reaching financial goals. Many
people "feel" loss
and only understand gains as something expected. The
Grunden Ten-Year Risk/Return Filter SM puts
investment track records into perspective
allowing investors to move ahead with their
choices expecting the same good result as
the track record they are evaluating. When
sudden short term losses occur, the advisor
can point to the Risk/Return Filter SM and
show the client that this loss is normal
for this specific investment or portfolio
and is not something to be feared.
Grunden
Financial Advisory, Inc.,
Denton, TX, is a full service investment
management and financial planning firm
specializing in offering financial
strategies that support a high net
family's meaningful life and generational
influence. Ricky
Grunden, CFP, 940.591.9007 or
e-mail at rgrunden@grunden.com.
Community
Bank Broker's Long-Term Client Service
Models Will
Win Out Over Brand Name National Banks
and Wirehouses in
Competition for Investor Assets.
The
brokerage services in community banks have
become formidable competitors to the
large national banks and wirehouses. There
is no question that community bank brokerage
services are more personal and service
oriented than those offered by competitors. To
keep their depositor's assets, many community
banks are successfully offering robust
one-stop shopping for their depositors. The
key to these asset retention efforts
are the carefully recruited bank brokers. At
a wirehouse or other major firm, the broker
focuses his selling efforts on the investor. At
the bank brokerage, the broker must offer
competency and investment acumen, first
to their referral source, the banking partners,
as a way of gaining introductions to a
potential investor, and then to the client. It
is the financial counselors in the commercial
banking, business banking and private banking
divisions, for example, who
introduce their clients to the broker in
a cross-selling effort to capture more
of the bank client's investable assets. These
referral sources for the broker enhance
the long-term relationships that are possible
in bank brokerage. Both
the community banks and large national
banks look to recruit wirehouse or large
firm brokers who have strong existing client
relationships and a portable book of business. In
addition, they recruit brokers who have
track records for providing excellent financial
counseling and maintaining long term relationships. Ironically,
banks do not recruit brokers from other
banks, because they feel that depositor's
assets are more loyal to
the bank than the broker. Page
Ten It
is a common assumption that the large banks
like JP Morgan Chase, Bank of America,
and Wells Fargo would have the lion's share
of assets in any given market, but ultra
high net worth investors often prefer trusting
their assets to community banks because
of the long-term relationships they are
able to develop with their personal advisors. Community
banks are not saddled by the personnel
changes so prevalent in the large national
banks where customer service representatives
are moved every year or so. Community
banks offer a depth of products and services
that are highly
competitive with their national bank counterparts,
such as investment, credit and lending,
trusts and estates, and overall wealth
management. The managing director
at a very successful New York City community
bank says they are more nimble, more flexible
in compensation, make decisions faster,
and offer its brokers better hours than
the large national banks. "If
we don't have a certain investment vehicle
or product that a bank broker needs to
offer his client, after due diligence of
the product, we can make it happen quickly," he
says.
Terry
Kors, RVP for Raymond James Financial Services
Financial Institutions Division, who recruits
brokers for community banks says, "If
a community bank has a third-party marketing
agreement contract with a broker dealer
with a seat on the New York Stock Exchange,
such as Raymond James, then they can provide
any customer with the
same capabilities offered by any large
money center bank such as investment banking
and alternative investment capabilities. Even
better, the community bank should be able
to offer a broker a greater referral base
because the broker can reach the bank's
various divisions accessing referrals,
creating better teamwork, enhancing service
capabilities to the customer and providing
a better response time."
In competing for the best brokerage
talent, large national banks and wirehouses
should worry about client service winning
out over heavily financed brand name
recognition campaigns.
Mindy
Diamond is
President of Diamond Consultants, Chester,
New Jersey, a search firm specializing
in recruiting wirehouse and regional
firm brokers with trailing 12-month's
production between
$200,000 and $5 million. Her firm
assists these financial consultants in
evaluating opportunities in the industry
and introduces them to other wirehouses,
regional firms, banks, or independent
broker-dealers. Mindy
can be reached at 908-879-1002,
or mdiamond@diamondrecruiter.com .
Inadvertent
Gifting Between Unmarried Partners Creates
Complexities.
A
common issue for unmarried couples involves
gift taxes arising from inadvertent gifting
between the partners. It
is not uncommon for couples who cannot
legally marry to want to create joint
assets. If one partner
owns a house and changes the ownership
to joint tenancy, a completed gift has
occurred and a gift tax return should
be filed if half the market value of
the property is higher than the annual
exclusion. In
its most unromantic sense, legal marriage
is the creation of an economic unit. There
are over 1,100 federal rights and responsibilities
that serve to strengthen the economic
survival of the family. However,
many families fall outside of this structure
and planners need to be prepared to handle
these complexities. The
2000 census showed that almost half of the
adult U.S population is unmarried and
this number is expected to grow significantly
as the population ages. The
strategies for planning for unmarried couples
can be significantly different than those
used for legally married partners. Since
unmarried couples are effectually “legal
strangers,” planners
must be aware of many potential pitfalls
and also be prepared to utilize creative
techniques to effectively serve this client
population.
Dana
Levit, CFP, Paragon Financial Advisors,
617-938-3864 and Jill Hollander, CFP, Financial
Connections, 510-849-4667. Dana
is President and Jill is conference chair
of the upcoming PridePlanners April, 2005
national conference. See
Below.
MEDIA
ALERT: April
28-30, 2005, PridePlanners Conference
-- Navigating Through New Landscapes: "Financial
Planning for Nontraditional Clients in
Changing Times, at the Wyndham
Palm Springs Hotel, California.
PridePlanners
will hold its 2005 national conference
for financial advisors serving the unmarried
singles, couples, gay and lesbian markets. “Unmarrieds
represent 42% of the workforce and 40%
of homebuyers. Financial
advisors should to be up to date on the
strategies for serving this large market
whose needs require complex and rigorous
legal and financial solutions,” says
Jill D. Hollander, Conference Chair. For
updates on Conference, or to register online, go
to www.prideplanners.com .
E-COMMERCE
Pricing
Web Sites - How Much is that Doggie in
the Window?
One
of the most commonly asked questions in
the world of the web is how much a web
site ought to cost. Here is a cost rule
of thumb:
$500
= Do it mostly yourself
$500
- $2,000 = Basic "brochureware" site,
what most local web development firms produce
$2,000
- $5,000 = "Serious" brochureware that
usually include shopping carts and other features,
maybe some room for copywriting and photography.
$5,000
- $25,000 = Usually heavy duty e-commerce, defined
as a site with specific sales goals in mind when
launched. Everything you need, including Internet
marketing, is usually included.
$25,000
or more = Income-generating machines with costs
calculated as a percentage of expected sales.
Not your first website, this includes all that
you need and serious plans for ongoing work
1.
Price of Admission
It
takes three things to make a website - - the domain name,
hosting, and, the site itself. The first two are unavoidable annual
expenses. Industry standard price for a domain name is $35
per year. Hosting is priced like a computer - - it is all
about component quality and support. Basic hosting runs around
$20 per month, and hosting for more robust sites runs upwards
of $100 per month. Name and hosting, then, have an average
annual cost of $275.
2.
Design
It's
the hardest part to price - - any "print" graphic
designer will tell you it is possible to spend $10,000 on logo
development, and lots of people do just that. At the other
end of the spectrum, there are firms that pride themselves
on their self-proclaimed "incredible price" - - from
$265 for a logo. Designers
sell time, so the price depends on your "pickiness" and
whether you can describe what you want, and simply need
someone to draw it for you, or if you really need a designer
to present "concepts, " Whether you are decisive
and how many revisions you require determines your
price.
3. Content and Production
You
can write your own copy and use your own photos. Decent
copy writers cost about $250 per page, and photographers
run about $1,000 per day. Once content is created, you should
expect $75-$100 per produced web page to build.
4.
Functionality
Will
your site include a shopping cart, mailing list, bulletin
boards? Open source software (what you should use) is generally
free or very low cost. You'll need a programmer to customize
it for your particular use and install it on your site,
and you should expect to pay about $100
per hour for that work. A low end shopping
cart will run about $500, and heavily customized
carts can run as high as $30,000.
5.
Marketing
It
c
osts to get people to your site. Basic submission/optimization,
paid inclusions and cost per click (CPC). Site submission
will run $500 per year; paid inclusions about $1,500 per
year; and, CPC, after you've determined your statistical
conversion rate, can run a monthly budget of $500 to $100,000
(that's no typo, either).
6.
Make it Better All The Time
Great
sites are never "redesigned." They evolve over
time, and in small steps. Consulting reports analyzing site
statistics that include action steps for site adjustments
can be expensive, but nonetheless should be planned for in
your online business as a percentage of expected sales -
- a site that generates a sale per month needs updating far
less than one that makes a sale per day. A good consulting
firm will charge between $2,500 to $25,000 per month for
analytics and consulting.
The
bottom line on cost of a website is a combination of your
vision and your wallet. It's simple math that your
web consulting firm should be able to calculate to the penny.
KISS
Computing is full-service web strategy firm, providing
design, implementation, long term evaluation, and action
steps for change that keep web site profitability above $5000
a month for small and mid-size companies.Ross
Lasley KISS
Computing, Eastham, Mass., 508-255-9550 x401,
ross@kisscomputing.com.
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