January
2005
Don't miss this
month's timely story ideas, direct dial phone numbers, and E-mail
addresses of these accessible experts!
PERSONAL
FINANCE/RETIREMENT
- Important
Documents Must Change When a Grandchild is Born.
- Housing Bubble:
Fact or Fiction?
- Five Questions
to Ask When Your Broker Changes Firms.
EMPLOYEE
BENEFITS
- New Comparability
Plans Allow Firms to Classify Employee Groups and Enrich Qualified
Assets for Highly-Compensated Workers.
- Low Cost
401(K) Advice May Prove Devastatingly Expensive.
INVESTMENTS
AND WEALTH MANAGEMENT
- Your Existing
Portfolio Costs May Depend on Your Financial Sophistication.
- Conflict
Free Financial Advice Comes Into Its Own in 2005.
- How Much
is Your Cash Costing You?
E-COMMERCE
- Marketing
Professionals are Behind the Curve in Creating Web Sites that
Drive Business.
PERSONAL
FINANCE/RETIREMENT
Important
Documents Need to Change When a Grandchild is Born.
Lives change
forever when a grandchild is born. The joy for most families is
immeasurable. Unfortunately, one thing that should be automatic
and triggered by a birth, often is ignored -- reviewing important
beneficiary designations and wills.
Your lawyers
and financial advisors rarely know when you become a grandparent.
If you do not discuss this with them, you may unintentionally disinherit
your beloved new grandchild. Lawyers and financial advisors don’t
know when you become a grandparent. A long-term relationship with
an advisor who does review important documents periodically is
highly recommended. This relationship will ensure that you will
change your will and beneficiary designations on your insurance
policies and retirement plans to include the new generation. Experts
in the field of beneficiary designations categorically state that
the forms filled out on life insurance policies and retirement
plans are seldom adequate for a three generation family, particularly
on the contingent beneficiary lists.
For instance,
if you make your wife your beneficiary for your retirement plan
and insurance policy but do not fill out the contingent beneficiary
forms, and she pre-deceases you, it may simply be overlooked that
your assets are not scheduled to go to your children or grandchildren
in turn. If you do sign a contingent beneficiary form, make sure
it says of multiple beneficiaries, equally per stirpes, which determines
that the children of your children will get their fair share.
In reality,
our largest assets (insurance policies and retirement plans) travel
outside the will so it does not distribute the assets held within
those instruments. Therefore, the will does not necessarily direct
the distribution of assets where you may wish them to go.
Celebrate the
birth of your first grandchild with a proper review of your beneficiary
designations and make sure they are welcomed fully into your family
and can share in the distribution of your family's assets in the
future.
Mark
Kaizerman, CPA, CFP, is the author of “Beneficiary Directory:
Your Personal System to Organize Your Important Documents and
Guide Your Beneficiaries. www.beneficiarydirectory.com,
a new book that offers a broadened concept of client fact-finding
during the initial discovery process, He can be reached at 508-647-0830
x 13, or for a copy of the book, contact the author at mark@beneficiarydirectory.com.
Housing Bubble:
Fact or Fiction?
Many people
are under the assumption that we are experiencing a bubble in the
real estate markets that is set to burst just like the stock market
bubble of the late 1990s. While fluctuations in real estate values
are primarily a local phenomena, the assumption of a general US
real estate “bubble” is more fiction than fact. The
stock market bubble, like all bubbles, was caused by speculative
activity.
In other words,
stock prices went up in the late 1990s for no good reason other
than the fact that investors were gambling that stock prices would
continue going up and they would make a profit. Contrast this with
the real estate market of the last several years. As interest rates
came down from the abnormally high levels of the 1970s and 1980s,
a record number of first-time homebuyers entered the market. In
fact, just in the last few years, the home ownership rate in the
US has gone up from 65% to 70%. This is a 5% increase in the homeownership
rate in just a few years! This equates to, literally. millions
of new homeowners entering the market, increasing the demand, and
lowering the supply of available housing on the market.
At the same
time, the general population has experienced considerably more
wealth than previous generations. The homeowners who sold their
homes to the first-time homebuyers have all bought or built more
expensive homes to fit their higher living standards now that they
are in their prime money-making years. Furthermore, people who
only owned one home, now own one or several vacation homes. The
dramatic increase in property values over the last several years
is not the result of people speculating on property values. It
is simply the result of supply and demand in the real estate marketplace.
A real estate
bubble, like any other bubble, must be a by-product of excessive
speculative activity and unsustainable prices. Otherwise, it is
simply sustainable price adjustments reflective of the actual levels
of supply and demand in the real estate marketplace. Here are five
questions homeowners should ask to determine whether local real
estate values are sustainable or whether they will likely come
down as a result of a “bubble” effect in price appreciation:
- Was the increase
in property values the result of speculation by investors, or
the natural supply and demand of homeowners and buyers?
- .Was the
increase in property values the result of first time homeowners
entering the market; and if so, is first time homebuyer demand
in the area likely to increase, level off, or decline in the
coming years?
- Are prices
at current levels affordable for homeowners in the area? In other
words, can the type of homeowners who live in the area still
afford to buy homes in that area?
- What local
economic factors are likely to affect jobs and housing demand
in the area?
- If the area
has a high concentration of resorts or vacation homes, is tourism
and/or vacation home demand likely to be weak or strong in the
coming years?
Once homeowners
and buyers are able to intelligently answer these questions, they
will likely discover that price appreciation may either level off
or increase at a slightly slower pace than the past several years.
However, it is unlikely that home values will actually decrease
in value unless local market conditions are indicative of unsustainable
values due to excessive speculative activity.
Gibran
Nicholas is the President and founder of Nicholas & Co. Mortgage
Planning Solutions, a private mortgage planning firm based in
Ann Arbor, MI specializing in helping affluent families maximize
wealth by successfully managing the equity in their home and
other real estate properties. Phone: 888-608-9800 Email:Gibran@NicholasCity.comWeb
Site: NicholasCity.com.
Five Questions
to Ask When Your Broker Changes Firms.
There is an
aggressive recruiting effort underway in the brokerage industry
and many clients may be informed that their broker is leaving one
firm for another. Anecdotal evidence shows that clients are usually
more loyal to the broker than they are to the firm. In addition
to offering your congratulations, clients with accounts of any
size will want to ask the following five questions:
- Is it going
to cost me money? In today's environment, most brokers and their
new firms work together to waive any fees or transaction costs
involved in moving an account from one firm to another. Any answer
other than "no" requires scrutiny.
- What is in
it for me? Will there be an upside for you in your broker's move?
Your broker should be able to articulate the differences. Perhaps
he will have greater freedom and ability to lower his money management
fees or commissions. He
may also be moving to an environment where there are no quotas
for the sale of proprietary products, giving him the option of
recommending more objective portfolio holdings.
- Will my investment
needs be serviced adequately at the new firm? Most brokers do
not move firms unless they are confident that at least 70% of
their clients will follow them. A broker is prohibited by law
from announcing to you the firm he is moving to while still an
employee of his current firm, but nothing stops him from having
a one-on-one conversation with you to discuss the likelihood
of your moving with him. It is a compliment when your broker
asks your opinion about a possible move. If you have marginal
feelings about your broker and his service levels, now is the
time to ditch him. Stay with the firm and look for a new broker.
- Will I be
able to retain the same money managers, hedge fund managers,
mutual funds etc? Yes, your broker should be able to show you
that your investment needs will be met at the new firm. Most
major firms offer similar or identical products and services.
Will I be able to use my stock portfolio as collateral for a
loan? This is a fairly new and popular option. If this is important
to you, ask your broker and make your decision accordingly.
- Will there
be a geographical change in your broker's office? It is possible
your broker is moving out of the city to the suburbs to be closer
to his clients. If his move makes it impossible for you to conveniently
have face-to-face meeting and that is of key importance, you
may need a different broker. Hopefully, the move is closer to
you and satisfactory for both parties.
If a broker
has a good relationship with you, there is little reason to fear
his move. He has a very high motivation to make arrangements with
his new firm that allow him to improve his services and to keep
your business.
Mindy
Diamond is President of Diamond Consultants, Chester, New Jersey,
a search firm specializing in recruiting wirehouse and regional
firm brokers with trailing 12-month's production between $200,000
and $5 million. Her firm assists these financial consultants
in evaluating opportunities in the industry and introduces them
to other wirehouses, regional firms, banks, or independent broker-dealers.
Mindy can be reached at 908-879-1002, or mdiamond@diamondrecruiter.com
EMPLOYEE
BENEFITS
New Comparability
Plans Allow Firms to Classify Employee Groups and Enrich Qualified
Assets for Highly-Compensated Workers.
Discrimination
is inherent in how highly compensated executives may contribute
pre-tax dollars to a qualified retirement plan, unless they structure
what are called "New Comparability" plans, an option
around since 1986 and vastly underutilized. Such plans are available
in both defined contribution and defined benefit modes. They allow
professional practices and business owners to place a percentage
of deposits into a qualified plan in a much more flexible manner.
This gives them the ability to give retirement benefits to the
people who deserve such a contribution through merit, rather than
through typical testing rules required by the Federal government.
Most people are familiar with the long-term benefits of investing
pre-tax dollars into a qualified retirement plan. In fact most
people, when cash flow allows, will make a contribution into a
company-sponsored plan to the maximum extent that is allowed.
Testing rules
penalize the highly compensated. A worker earning $93,000 a year
may contribute $14,000 or approximately 15% of their income, an
unreasonably large amount for most workers in that income bracket,
so few contribute at that level. But at the same time, the owner
of the firm earning $500,000 is limited to the same dollar figure
or only 3% of income.
There is good
news though. Retirement plans exist that allow the highly compensated
professional or business owner to increase not only the amount
deposited but to do so without having to increase the non-highly
compensated group to any great degree.
One such plan
called New Comparability, around since 1986, allows the professional/business
owner earning $500,000 to put away up to $42,000 with little increase
for other lower-paid employees. In fact, if the person is over
age 50 he can add another $4,000 for catch-up provisions or $46,000.
The New Comparability
structure creates a designation of "classes" of employees.
By classifying employees by their position and tenure you can "give" the
more productive, long term, committed employees a disparate percentage
and still pass all testing requirements
For professionals
and business owners unenthusiastic about their 401(k) plans because
of ERISA rules, take heart. A better approach is at hand, in fact
its been in existence since 1986! Ask an investment professional
to compare your existing plan with a New Comparability plan, and
decide whether you and your firm can benefit from this very powerful
retirement plan option.
Gary
K. Hager, CFP, Founder and President, Integrated Wealth Management,
Edison, New Jersey, a full service wealth advisory firm, serves
as the primary financial resource for affluent families and closely-held
business owners, providing state of the art planning solutions
which effectively integrate the disciplines of Wealth Accumulation
and Wealth Preservation. Contact:ghager@iwmco.com,
732-510-1611.
Low
Cost 401(K) Advice May Prove Devastatingly Expensive.
The 401(k) marketplace has finally begun to realize, and
act on the fact, that participants prefer having someone
manage their accounts for them. Almost all 401(k) vendors
have added or are actively considering a discretionary management
option for their product. The focus of the media has turned
to the cost of 401(k) advice and a consensus seems to be
building that any cost over 0.7% is exorbitant. The important
question these reporters are not asking is the value of the
low cost advice they are discussing. No one is asking what
the low cost providers are doing to justify their value".
Low cost advice that results in devastating losses during
a bear market is tremendously expensive.
CNN Money recently
published an article on their website in which the author, Penelope
Wang, suggests that sponsors should "think twice about managed
accounts charging more than 0.3%." In a December 6th article
in Investment News titled "Is Asset Allocation in Danger of
Becoming Asset Relocation", they referenced that "costs
generally fall in the 0.5% to 0.7% range" and suggest that
anything higher is a poor value. The other side of the story -
the value of actively-managed accounts at a higher fee - is not
being presented.
The Competitive
Marketplace
Participant asset-based fees are just one component of the cost of managed
401(k) accounts. Much of the provider's services also entail provider level
fees, sponsor level fees, set up charges, minimum fees, etc, and are delivered
with little or no live participant interaction. Actively managed account options
do exist, are available with no minimum plan size, participant account size
or minimum service period, and participants have the option of meeting a representative
of the investment management firm in person or can speak to a phone representative
of the investment management firm through a toll free number.
Retail investors
are routinely charged as much as 2% or more for a similar level
of service for their IRA's or taxable investment accounts. An active
manager may charge 1.50% for active account management services
(with discounted fees of 1.25% for plans with greater than $3 million
in assets).
Commodity
Pricing for Strategic Asset Allocation
Price is the most important component for any "commodity". If everyone
is selling identical widgets, the lowest price should win the sale. Strategic
asset allocation is price driven because there's no distinct difference from
one approach to the next. Everyone is creating essentially the same portfolio.
Is there any real value added when one portfolio has 22% large cap value and
another has 23%? With everyone doing basically the same thing, price matters.
What happens to this conventional wisdom when a portfolio is managed actively?
Active vs
Passive Management
Actively managed mutual funds demand a premium price over their passively managed
counterparts. In fact, the average domestic equity index fund has an expense
ratio of 0.35%, while the average actively managed fund has an expense ratio
0.84%, nearly 50 basis points higher*.
You've read
about the Brinson study that found more than 90% of investment
returns can be explained by asset allocation, and that security
selection, expenses, etc. are relatively insignificant factors.
Yet, many investors pay management fees for security selection,
and at the same time, ignore the most important aspect of portfolio
management, asset allocation. If the greatest impact comes
from asset allocation, a premium fee for good advice is justifiable.
(*source: Morningstar, no load funds with greater than $100
million in assets)
Value Is
In the Eye of the Beholder
Active managers of 401(k) assets find that participants are willing
to pay a higher fee for an asset allocation strategy that offers
downside protection. Participants are choosing downside protection
at a higher cost rather than pay 45 basis points for securities
selection in a strategic asset allocation portfolio. Is
the cost of a put option, whose purpose is to add downside protection,
a poor value? Of course not.. Actively managed portfolios are
not designed to beat or time the market, but to reduce volatility,
which has intuitive appeal to plan participants.
Adoption
Percentage
For example, active manager PMFM, Inc., Bogart, GA, finds that
approximately 50% to 75% of plan participants, at conversion,
select their 401k Toolbox's "Manage
It for Me" service where the participant can opt to hire PMFM to manage
their 401(k) assets within their plan. PMFM has a 99% participant retention
rate. Clearly these participants feel that a management fee is a good value.
Investment
Performance
The plan participant only needs to ask "Do I believe that the active manager
can return 1.5% per year greater than I can?" The value proposition for
the typical uninformed participant is obvious. Dalbar's 2004 Quantitative Analysis
of Investor Behavior found that the average equity investor earned an annualized
return of just 3.5% from 1984-2003, while the S&P 500 Index averaged 12.9%
during the same period.
Track Record
Track records for managed account performance are hard to find. Ask your provider
to show you their managed account return history - real client returns,
not back tested, simulated or hypothetical results, but actual client results.
IF they can provide a track record, you will likely find that the active
manager's track record compares favorably.
Cost Does
Not Equal Value
Investors have every right to maintain a strict emphasis on reducing
expenses. But keep in mind, cost does not equal value. Is a Lexus
is an inferior value to a Chevrolet merely because the sticker
price is higher? The most important question to ask is "What are the low cost providers doing to justify their
value?" Do not discount higher fees until you examine the value proposition
that avoiding down markets, a focus of active managers, brings to long term
retirement investments.
Jud
Doherty is CFO of PMFM, Inc., founders of 401k Toolbox.
401k Toolbox provides discretionary active allocation management
of 401k accounts, and is available with no minimum plan size,
participant account size or minimum service period, and participants
have the option of meeting a representative in person or can
speak to a PMFM representative through a toll free number. Jud
can be reached at 800-222-7636.
INVESTMENTS
AND WEALTH MANAGEMENT
Your
Existing Portfolio Costs May Depend on Your Financial Sophistication.
Some registered
reps counseling sophisticated investors may steer them to products
with lower cost structures that are entirely different than the
products they may recommend for the less sophisticated, and perhaps
more vulnerable, clients,
Fee-only investment
advisors are seeing unhappy clients of wirehouses and regional
brokers with aggressive marketing programs. These brokers recommend
that their less sophisticated clients accept relatively high cost
variable annuities, B-Shares and high commission equity index annuities.
The same registered rep will compete for sophisticated clients
and their assets by offering discount fees and commissions to get
the client.
Brokers are
also more likely to look at the assets of their less sophisticated
clients who have been on their books for some time, determine where
there are gains, take those gains and reposition the portfolio,
generating fees and transaction costs. In addition, the repositioning
may not be in the best interest of the client or the advice is
given in a vacuum not tied to a client-specific goal or future
liability.
In reality,
the broker has no legal responsibility to the client after the
sale and the sale is all about products.
In contrast,
the registered investment advisor is held to a higher standard
and must act, only and at all times, in their client’s best
interests – a requirement that causes the fee-Only Registered
Investment Advisor to constantly evaluate the best solution for
clients.
Be wary of
registered reps from brokerage firms offering financial counseling.
Their ads may say “comprehensive financial advice”,
but their actions may indicate something entirely different. Objective
advice means that the consumer should have access to the best investment
in each investment sector, not only proprietary products that the
brokerage firm is pushing.
Fee-only registered
investment advisors do not move money to create commissions. They
are paid a fee that depends on the success of their long-term investment
strategy designed specifically for each individual client. They
have an obligation to follow a plan that meets the agreed upon
goals and objectives of that client. Be sure to include a visit
to a fee-based registered investment advisor when you are shopping
for financial help. Their view on fees, costs, and commissions
are guaranteed to open your eyes and add to your financial education.
Grunden
Financial Advisory, Inc., Denton, TX, is a full service investment
management and financial planning firm specializing in offering
financial strategies that support a high net family’s meaningful
life and generational influence. Ricky Grunden, CFP, 940.591.9007
or e-mail at rgrunden@grunden.com.
Conflict
Free Financial Advice Comes Into Its Own in 2005.
The financial
services industry is filled with smart people who understand that
the trend to offering investors conflict free advice is here to
stay. Consumers are driving this trend in their search for conflict-free
advice. No longer will deals that favor the financial product providers
be hidden beneath layers of subterfuge. It has been obvious for
years that Wall Street has become a massive conflict of interest.
Smart financial
advisors are now choosing product where there are no commissions,
no payments, no trips, no gifts and very low management fees and
transaction costs. These advisors will depend on client fees, and
when their asset grows, their revenues grow.
Advisors want
to be on the same page with their clients, and that requires offering
products with the lowest expenses, the chance for the best returns.
Investors do not need to pay an expensive middleman who can now
be completely cut out of the equation.
Wall Street
never wanted investors to know that it is very easy to invest retirement
money. Financial advisors moving to a conflict-free practice would
have avoided the mutual fund scandals by investing in ETFs, and
the current insurance company scandals by scrutinizing what insurance
products are the cleanest in terms of benefit to the investor.
Staying out
of conflict with your clients will not be easy. When an investor
calls Vanguard, they are offered a variety of Vanguard Funds that
may not always be the best or lowest cost option. The same thing
happens at Fidelity. The phone representatives at these companies
charge up to 1% for their phone services in helping callers determine
their asset allocation between Fidelity and Vanguard Funds. The
conflict is apparent. Conflict goes far beyond the investment products
themselves, including:
- The attorney
who suggests a bank trust department be named executor, because
he is likely to receive clients who need legal work from the
bank.
- The attorney
who does not suggest ways to keep an estate out of probate because
he will make more settling the probate than writing the will,
increasing the settlement charges by 700% than what was necessary.
- The insurance
agent who may be more interested in the commission on the product
sale than whether the product is the right fit for the client.
The first question
every investor should ask a financial advisor is “What is
your conflict-free approach to working in the best interests of
your clients?” It should be very obvious when an advisor
has thoughtful answers to this key question that is at the heart
of a long-term relationship.
Pearson
Financial Services, Dennis, MA, is the author of "The Million
Dollar Gift: Dynasty Trusts. Why Leave Your Assets Any Other
Way", written for his clients, their families, and his own
family. He offers a fully integrated wealth management process,
incorporating investment, retirement, financial and estate planning
specialists under one roof, serving clients as their family's
office, designing and implementing strategies to protect and
distribute their wealth and highly appreciated property. Seth
Pearson, CFP 800-385-7925
How Much
is Your Cash Costing You?
A recent article
in the financial press touted the benefits of parking cash in ultra-short
bond funds (average maturity of one year or less), as an alternative
to the current “paltry” yields on money market funds.
The following data for five top-performing mutual funds in the
ultra-short bond category was provided:
| Ultrashort
Bond Fund |
A |
B |
C |
D |
E |
| One-year
Total Return (through 12/31/04) |
1.15% |
1.97% |
1.72% |
3.06% |
1.23% |
| Expense
Ratio |
0.55% |
0.59% |
0.47% |
0.50% |
0.57% |
Compared to
the less-than-1% average money market yield in 2004, the data appears
heartening. Let’s take a step back, however, and look at
the actual return on the funds, the one that you receive after
factoring in inflation and the fees paid to those who manage the
funds. The picture shifts slightly:
| Ultrashort
Bond Fund |
A |
B |
C |
D |
E |
| One-year
Total Return (through 12/31/04) |
1.15% |
1.97% |
1.72% |
3.06% |
1.23% |
| Expense
Ratio |
0.55% |
0.59% |
0.47% |
0.50% |
0.57% |
| Consumer
Price Index |
3.5% |
3.5% |
3.5% |
3.5% |
3.5% |
| One-year
Return (after inflation and expenses) |
-2.90% |
-2.12% |
-2.25% |
-0.94% |
-2.84% |
| Value
of $10,000 |
$9,710 |
$9,788 |
$9,775 |
$9,906 |
$9,716 |
Alas, even in
the best-performing fund (selection D), you would have ended 2004
with less cash in your account than you began. Why? The certainty
of inflation and fund manager fees, and we haven’t even gotten
to the taxman’s take.
The moral of
this story: Cash costs — never more so than in the current
rock-bottom rate environment. Along with everything else you’ve
scheduled in the first month of the New Year, make the drafting
of your 2005 budget a priority. Commit to developing a budget (you
wouldn’t run your business without one … why should
your life be any different!), determine how much you need in a
liquidity fund (6 months of living expenses is a good rule of thumb),
and put your excess cash to work with a solid investment strategy.
It has been said that the journey of a 1,000 miles begins with
the first step. So it is with the securing of your financial future.
Begin now and leave no stone unturned.
Paula
Chauncey, CFA, Managing Partner, être llc, 617-716-0257
works with individuals, and their closely held businesses, to
develop and execute wealth-building strategies. pchauncey@etrellc.com.
E-COMMERCE
Marketing
Professionals are Behind the Curve in Creating Web Sites that
Drive Business.
Most marketing
professionals don't have a clue how to use their websites to drive
qualified customers to pick up the phone. Your websites often take
on the resemblance of a brochure on steroids. Many of your sites
have paid no attention to the most desired response (MDR) you are
trying to achieve – that is, effectively generating qualified
clients who are pre-sold when they make their first call to your
consulting practice. The current state of most websites is not
going to allow this to happen and the Web is a unique medium that
must be learned.
It’s
all about content.
Content drives
comprehension, but we are a fickle society and spend increasingly
shorter amounts of time with considerably less patience as we surf
to find what we want on the web. Your prospective clients are no
different. Writing copy for the web is a different skill than possessed
by most good writers.
Make certain
your writers understand the medium and constantly are looking at
new research about what works on the web. Keep your copy, particularly
on the home page, very short and very heavy in the key words your
market would use to search for you.
It’s
all about the graphic image.
Because we
have become such impatient information gatherers, it is important
to design your consulting practice web site using graphic images
that conspire with the text to drive your visitor to action.
Unfortunately,
many of you are still working with your first site and you are
three generations away a graphic image and content that will drive
your visitors to qualify themselves and move to action.
It is all
about search positioning
We all think
of websites as ads, which is a reasonable mindset. Search engines
are the circulation of your ad and it is very important to think
of it in that way. Getting your ad circulated well costs money,
but it then results in more prospects so it balances out.
Search engines
are rapidly changing their rules on how sites rank, what is relevant
to achieving high rankings – it can be maddening and it is
prudent to expect this trend to continue. The most important thing
to do is leave this technical bit to a professional and focus on
what is really important, your measurable results. Search position
doesn't mean anything if it doesn't translate into visitors. Without
wasting your time on technical knowledge you don't really need.
Focus instead on the specific number of visitors you need to generate
the necessary prospects – so your “circulation purchase” can
determine if the budget is meeting the goal.
Something
for everyone
It is estimated
that a web site will need revision every 18 months or sooner. We
know that no matter how great your web site design, you are going
to get lots of people who are not potential clients. The smart
thing is to expect these visitors, and give them something to do,
such as sign up for a newsletter, or to download a white paper
on a hot trend in your industry. Collecting these e-mails helps
you create a list for a blast e-mail campaign when your next book
hits the press.
Updating
is Essential
You would like
to think that once built, you don’t have to pay attention
to your site again, but that simply does not hold up under scrutiny.
The web has become a pervasive influence on our lives and the technology
that drive sites and the psychology that makes sites successful
is changing and morphing.
Expect qualified
leads from your web site. It is a technology well suited to do
that for you. If it is not happening, budget for a web consultant’s
services. It may be the most valuable business expense you make
this quarter.
KISS
Computing is full-service web strategy firm, providing design,
implementation, long term evaluation, and action steps for change
that keep web site profitability above $5000 a month for small
and mid-size companies.
Ross and Amy Lasley KISS Computing, Eastham, Mass., 508-255-9550 x401, ross@kisscomputing.com.
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