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You see your colleagues in the industry quoted repeatedly. Ever wonder how they do it?

Trends from Ink & Air participants have appeared in…


Trends is a unique niche publication in the financial services industry. Its willingness to lend a voice to non-mainstream topics, and to challenge long-held views on investing, coupled with a commitment to provide actionable information to readers attracts a thoughtful, diverse, and loyal media following. That following has brought entry for my business to a range of national media sources, including ABC News, The Wall Street Journal, MSN Money, Reuters, Business Week, Forbes, and Inc., and a host of local sources such as The Boston Globe, The Detroit News, and The Miami Herald. Lisbeth Wiley Chapman inhabits what’s new and what’s relevant in the world of financial journalism, serving the press in a way that positions Trends as a must-read for leaders in the business.

Paula Chauncey, CFA, Managing Principal
etre, LLC. Boston, MA

Program Highlights

• Monthly story idea development and brainstorming session by phone. Coaching on how to respond to inquiries of interest from the media.

• E-mailing to 250 plus reporters, including your name, story idea and direct phone and e-mail contact information.

• Your story will be grouped with stories from Ink & Air retainer clients and "Trends" only clients. In some issues, the stories group by topic and there is more than one source for a given topic, helping the media fully examine an issue with multiple sources.

• Ink & Air will provide follow up on your story idea to at least five reporters whom we think would find the story viable.

• Third-Party Endorsement Program: We help you decide which clips, in what format and with what distribution method should be sent existing clients as a referral technique, to prospects as a trust development technique, and to centers of influence as a networking technique.

Click here to learn more about how Trends works,
or if you're ready, click here to contact Beth and get started.

beth_chapman@inkair.com | (508) 479-1033