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How does "Trends" work?

The "Trends from Ink&Air," program is a monthly e-mailing by Lisbeth Wiley Chapman to 250 plus targeted financial reporters to build your reputation, referrals and revenues. This service is designed to put you and your firm in front of the same reporters pursued by the big firms with big publicity machines. Ongoing monthly exposure is the most efficient way to be recognized by the media as their go-to expert.

"Trends" generates media hits for you by offering reporters and editors creative, fresh story ideas with direct dial phone numbers (YOURS) and e-mail addresses (YOURS) to credible experts who are accessible sources (YOU).

As a long-term client (four years!) of Beth Chapman's, may I enthusiastically recommend Ink & Air to any businessperson who wants to be quoted in personal finance articles. Beth has introduced me to many reporters who have used me multiple times. Money, Investor's Business Daily, Kiplinger's, Wall Street Journal, are publications that come to mind. One of the Kiplinger articles will be reprinted in the 10 million circulation Reader’s Digest. Beth has a nose for newsworthiness, and is very well-respected in the highest echelon of magazines, newspapers and wire services. It is a pleasure for me to endorse her and her good work.

Marilee Driscoll, Professional Speaker & Author
"The Complete Idiot's Guide to Long-term Care Planning"

Measurement

You will evaluate us by the success you experience in the following ways:

  • Quotes and mentions in the highly sought after national business and financial publications, as well as trade, industry, and professional publications.

  • Occurrence of unsolicited calls from media (whom we have not contacted directly) who perceive you as the "go-to expert" for your topic.

  • Occurrence of unsolicited calls from organizations asking you to speak, or write articles for trade and professional publications.

Your Responsibility

Your responsibility is to know your topic cold, and be prepared to assist reporters immediately when they call. In most cases they will be interviewing you. In some cases, they will be interested in having you write an article for them. Ghost writing services are available as well.

Click here to for pricing information, or if you're ready, click here to contact Beth and get started.

beth_chapman@inkair.com | (508) 479-1033