Here are topic ideas and format suggestions to help you and your colleagues "Get Media Smart!"

1. Professional Development for Financial Professionals
Keynotes, or 1-2 hour workshops on the topic "Get Media Smart! Build Your Reputation, Referrals & Revenues With Media Marketing".

You can build your practice through greater brand name recognition in the media, whether it is through print, broadcast, radio or increased Web site traffic. Learn to enhance your reputation, referrals and revenues by harnessing the power of the media. Learn tips and techniques to direct traffic to your Web site.

2. Workshops as a Performance Reward
Get Media Smart Today! becomes a component in a "Top Producers or Chairman's Circle" conference or similar event.

Each Chairman's Circle inductee is then presented with a personal copy of
"Get Media Smart! Build Your Relationships, Referrals & Revenues With Media Marketing". I'll customize a 60-minute podium presentation that will help motivate your top producers to become more effective representatives of your organization. Depending on time, availability and conference structure, I can also meet one-on-one with your top four or five people to review their current media relations strategies or get them off on the right foot if they're contemplating a new initiative with the media.

3. Workshops as a Distribution Channel Development Tool

As a distribution channel development tool, Get Media Smart Today! is a
powerful device for upgrading the sales and marketing skills of selected
individuals in your organization. Whether you make Get Media Smart Today available in a particular office or region or more selectively expose second or third tier producers, you'll significantly enhance their ability to reach prospects and clients through the media and help them sell more of your product.