Media Strategy Day

Beth will coach you and your team in developing the Three Media Smart Marketing Strategies that Build Business.

1. Shaping Perceptions of Your Value
How to position yourself and your firm as "trusted experts" in front of qualified prospects who need your services.

• Identify your niche market(s) and the strengths you bring to that marketplace.
• Create a customized media list that reaches your target clients.
• Write a professional biography that tells what you do, for whom and
  with what expected results.

2. Developing Newsworthy Story Ideas
How to help the media understand your expertise -- how you can be
of assistance to them by providing stories their readers need.

• Understand where the best story ideas come from
• Understand story timing, content, sources and angles
• Brainstorm story ideas that draw highly qualified clients to your firm.
• Learn to localize a national story to your home market

3. Building Relationships with the Media
Who you know is important! How to approach the media appropriately so you can develop long-term relationships that are mutually beneficial.

• Prepare an effective media kit.
• Learn the six rules of media etiquette.
• Understand how to leverage your success with a third-party endorsement campaign.

This program includes:

• A quick start steps "to-do list" for you and your staff to complete before Beth's arrival.
  
  
• Unlimited phone counsel for the firm's principal for three months after the initial meeting.

Cost: $2000 per day plus travel and hotel accommodations

Take advantage of Beth's expertise to work with you and your staff, one-on-one, to develop a customized media strategy that is manageable and effective.

Click here to contact me if you are interested in more information regarding a Media Strategy Day.