A PR Retainer Relationship at Ink&Air

Retainer clients should expect Ink & Air to build their reputation, referrals and revenues by aggressively positioning their firm before target audiences using a national media marketing campaign. Retainer clients are positioned as the "go-to" accessible experts with national and local reporters and editors, television producers, and radio assignment editors. Ink & Air clients are coached and educated so they may become trusted sources who can provide comprehensive interviews about complex financial issues.

We present our clients' message points to each of the following groups of media:

• U.S. national financial and business media
  (both print and electronic and on the Web)
  
  
• Financial advisor, CPA, law, and financial trade publications
  (both print. electronic and on the Web)
  
  
• Consumer publications covering personal finance
  
  
• Industry and professional publications reflecting special interest on the part of the advisor

Retainer Fees:

Retainer fees range from $4000 a month to $8000 per month, plus expenses and travel, depending on the scope of services provided. Generally, advisors with $150 million and above in assets under management are good candidates for retainer fee services from Ink & Air.

Media tours, customized for each client, provide four face-to-face appointments in one day with reporters and editors who write for target market publications, or anchor business news television programs. Clients are billed separately at $2000 per day, plus expenses for media tours.

Click here to contact me if you are interested in more information regarding a PR Retainer Relationship with Ink & Air.