Corporate Consulting

Ink & Air consults with brokerage firms, mutual fund, and insurance companies on the development of effective media marketing messages based on story ideas that sell product.

The feedback I hear from planners is that a great deal of the one-size-fits-all PR marketing material from large firms just plain misses the mark because it is too general, or the planners cannot figure out how to place it with the media.

I can help you formulate story ideas and develop coaching materials that show the broker or financial planner how to place stories in appropriate newsletters, company newspapers, trade and professional association newsletters, newspapers or magazines, or in local or regional news outlets. The goal is to create the implied third-party endorsement that comes from media clips or by line articles in appropriate media. Such quotes can increase consumer trust in an advisor's expertise which in turn increases the client base to which your products can be sold.

Click here to view Speaking Topic Suggestions, then give me a call if you would like more information. (508) 479-1033