Financial PR with Trends Seminars & Workshops Consulting Get Media Smart About Ink & Air Contact Beth Home

Ink & Air can interact with your company in five ways:
 •  A PR Retainer...
 •  Web Communications
 •  Media Strategy Day
 •  Trends from Ink & Air
 •  Media Coaching by Phone
 •  Corporate Consulting

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"Get Media Smart!" Media Coaching

A new program to help you and your firm harness The Media Machine that builds your reputation, referrals & revenues.

Weekly Phone Coaching:

  • One hour a week of telephone time to the financial consultant and his primary marketing associate with workbook activities required between calls.

  • One copy of "Get Media Smart! Build Your Reputation, Referrals & Revenues With Media Marketing," audio tape and book to serve as text and workbook. (A $49.95 value.)

During 4 hourly sessions, Beth will guide you through the program concepts…

  • Week One: Shaping target market perceptions through the media, developing story ideas that build your bottom line

  • Week Two: Creating long-term relationships with influential media

  • Week Three: Development of your media mailing list, development of your media kit, professional bio

  • Week Four: Development of first media release and cover letter, follow up strategies with the media, creating third-party endorsements from clips generated

Ongoing weekly calls serve to:

  • Anchor time each week to work on your media marketing
  • Provide creative time for continual story idea development
  • Focus on evaluating your media process
  • Tweak the third-party endorsement campaign
  • Revise written materials targeted to your specific audiences
  • Provide exceptional advice and counsel on media marketing

Professional Study Group Program:

This four-week program can also be provided as a teleseminar to your professional study group at the same monthly rate billed to a credit card. (You determine number of participants).

Costs:

Weekly phone coaching and professional study group programs are both $525 for four hours billed in advance on your credit card. Private Sessions for individuals as follow up to professional study group are billed at $125 per hour billed to the individual's credit card in advance.

Click here to contact me if you are interested in more information regarding the Media Coaching program.