INK&AIR Interactive

Ink&Air Interactive provides customized e-newsletters that are pertinent, low-cost, low hassle and designed to help your firm build business through an enhanced reputation, more referrals and additional revenues.

Getting Started

• Establish a permission-based, electronic newsletter and archives account with a service bureau
• Coordinate with your web designer to create your newsletter masthead that has the look and feel of your existing website
• Coach your staff person in how to add newsletter recipients to your datat base at the service bureau. Unsubscribes are handled automatically by the service bureau.

Creating the Newsletter

• Monthly interview with Lisbeth Wiley Chapman to determine content for three to five articles each month.
• Writing of articles • Creating a Q&A for your newsletter to drive traffic
• A archive of your newsletters and each Q&A will be available from your website
• Each e-newsletter will have links to your website and contact information

Interpreting Results

• The service bureaus keep careful track of who reads your newsletter (by e-mail address) and whether they clicked forward to your website for any further information. It is a valuable tool that allows you to know what topics get the attention of your clients.
• In an era when search engine optimization is something that all web site owners must address, your electronic newsletter and Questions and Answers column can add valuable new content and increase traffic to your website.

Cost: $500 for set up and first newsletter, $400 for each following issue.