Delivering clients and assets to investment advisory firms using strategic media marketing campaigns and web communications strategies.

Ink & Air specializes in delivering clients and assets to independent financial advisory firms, mutual fund companies, e-commerce companies specializing in financial services, broker/dealer firms, CPA firms, and independent insurance agencies through strategic media campaigns. We are skilled in client advocacy and in translating client viewpoints into trend-based news stories.

Ink & Air founder and CEO, Lisbeth Wiley Chapman, is a sought-after speaker to audiences of financial advisors on the strategies for marketing professional practices. She regularly places stories and develops interview opportunities for her clients with The Wall Street Journal, New York Times, USA Today, Barron's and national, regional, local, trade and professional publications, as well as broadcast outlets.

Beth is the author of "Get Media Smart! Build Your Reputation, Referrals and Revenues With Media Marketing," a professional development program specifically written for financial advisors. Her next book "Adding Value: 101 Ways to Leverage Loyalty With Your Best Clients" will cover the traditional and non-traditional techniques for marketing an investment advisory firm.