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Get Media Smart!
Build Your Reputation, Referrals & Revenues with Media Marketing

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    Latest News!
Seth Pearson, CFP, Pearson Financial Services, Dennis, Mass., wrote "Sell Smart" for Cape Business Magazine, covering the importance of considering a charitable gift annuity trust (CGAT) to reduce the tax burden on the sale of your home.  It appeared in the April issue.

 

Click here to engage Beth as a speaker for your group. She will show your members how to "Get Media Smart!" and build reputations, referrals and revenues.

Give 300 Financial Reporters a Reason
to Call YOU Every Month!

Add one of the nation's most effective financial PR consultants to your team for less than the cost of a part-time PR associate.

The "Trends from Ink&Air," public relations program is a monthly e-mailing by Lisbeth Wiley Chapman to 300 plus targeted financial reporters to build your reputation, referrals and revenues. This service is designed to put you and your firm in front of the same reporters pursued by the big firms with big publicity machines. Ongoing monthly exposure is the most efficient way to be recognized by the media as their go-to expert.

"Trends" generates media hits for you by offering reporters and editors creative, fresh story ideas with direct dial phone numbers (YOURS) and e-mail addresses (YOURS) to credible experts who are accessible sources (YOU).

My inbox is jammed with press releases, most of which are a waste of my time, but I always read 'Trends from Ink&Air' because I know it will always have something interesting and useful. I've lost track of the number of leads I've used from Lisbeth Wiley Chapman; she's one of the few communications professionals who has made a real effort to understand what reporters want.

Richard J. Koreto, Editor-in-Chief
Wealth Manager Magazine

The Trends from Ink & Air program includes:

  • Monthly story idea development and brainstorming session by phone. Coaching on how to respond to inquiries of interest from the media.

  • E-mailing to 300+ reporters, including your name, story idea and direct phone and e-mail contact information.

  • Your story will be grouped with stories from Ink&Air retainer clients and "Trends" only clients. In some issues, the stories group by topic and there is more than one source for a given topic, helping the media fully examine an issue with multiple sources.

  • Ink&Air will provide follow up on your story idea to at least five reporters whom we think would find the story viable.

  • Third-Party Endorsement Program

  • We help you decide which clips, in what format and with what distribution method should be sent existing clients as a referral technique, to prospects as a trust development technique, and to centers of influence as a networking technique.

So what are you waiting for? Give 300 financial reporters a reason
to call YOU every month, with Trends from Ink & Air.