INK&AIR Financial PR Delivers

Clients and Assets to

Financial Planners and Money Managers
We develop and implement financial PR strategies that focus on branding you as trusted experts and go-to sources for the media.  We offer you access to print, broadcast and online media, as well as book development and marketing.  As part of your team, we build your reputation, referrals and revenues.

New! INK&AIR Interactive

Ink&Air Customized E-Newsletters are Pertinent,

Low-Cost, Low Hassle and Build Business

Most financial planners and money managers will agree that it is vitally important to increase communication with clients not lessen it. But increasing contact with clients is far easier said than done.

Ink&Air Interactive, specializing in work with financial planners and money managers for nearly twenty years with exceptional results, now offers customized e-newsletters for you and your clients. At a time when your office staff does not have the time, expertise or bandwidth to put anything else on their "to do" list, Ink&Air Interactive makes it easy to add an effective strategy -- an electronic newsletter -- to your communications mix.

A customized e-newsletter adds to your business building strategy in these ways:

• Drives traffic to your website
• Delivers the information pertinent to your practice and your viewpoints to your clients in a timely manner
• Can be sent on a regular schedule and during times of extreme market movements
• Is easily forwarded by clients to their friends for referral purposes
• Can be stored in an archive available on your website
• Builds your reputation as a trusted expert
• Becomes a resource for prospects and the media
• Affordable

For further information on how to maximize communication with your clients, click on Getting Started.

Five Reasons Financial Advisors Must

Spend Money on Public Relations
Click here to download this article

To read Lisbeth Wiley Chapman's article "Ramp Up Your Marketing With Zero-cost Strategies" from the FPA Practice Management Solutions Magazine,
Click here...

TRENDS from INK&AIR

A Uniquely Affordable Service Exposes Financial Advisor Ideas and Strategies to More Than 200 Reporters a Month
Give Reporters and Editors a Reason to Call You!

The "Trends from Ink&Air," public relations program is a monthly e-mailing by Lisbeth Wiley Chapman to 300 plus targeted financial reporters to build your reputation, referrals and revenues. This service is designed to put you and your firm in front of the same reporters pursued by the big firms with big public relations budgets. Ongoing monthly exposure is the most efficient way to be recognized by the media as their go-to expert.

"Trends" generates media hits for you by offering reporters and editors creative, fresh story ideas with direct dial phone numbers (YOURS) and e-mail addresses (YOURS) to credible experts who are accessible sources (YOU).

For only $900 per month, your story idea can be delivered to reporters and editors who are hungry for sources. Add one of the nation's most effective financial PR consultants to your team for less than the cost of a part-time PR associate.

The Trends from Ink & Air program includes:

• Monthly story idea development and brainstorming session by phone. Coaching on how to respond to inquiries of interest from the media.
  
• E-mailing to 300+ reporters, including your name, story idea and direct phone and e-mail contact information.
  
• Your story will be grouped with stories from Ink&Air retainer clients and "Trends" only clients. In some issues, the stories group by topic and there is more than one source for a given topic, helping the media fully examine an issue with multiple sources.
  
• Ink&Air will provide follow up on your story idea to at least five reporters whom we think would find the story viable.
  
• Third-Party Endorsement Program
  
• We help you decide which clips, in what format and with what distribution method should be sent existing clients as a referral technique, to prospects as a trust development technique, and to centers of influence as a networking technique.

So what are you waiting for? Give 200 financial reporters a reason
to call YOU every month, with Trends from Ink & Air.